DJ Tunez just reminded everyone why he’s one of Afrobeats’ smartest marketers.
A simple photo at a New York food truck became a viral “order menu” for fans, and the stunt is pushing his Wizkid-assisted single “State of Mind” past 7 million Spotify streams.
On June 20, the Nigerian DJ and Starboy affiliate posted a photo of himself at a halal food truck with the caption: “TELL ME WHAT YOU NEED!” — X post by @DJ_TUNEZ, June 20 2026. He linked the tweet to “State of Mind” with http://btmusic.lnk.to/SOM.
Fans didn’t miss the memo. Instead of music requests, the replies turned into a full drive-thru menu.
“Bro just get me one plate of chicken over rice and a bottle of coke. Thanks” – @aladinzzy — X reply to @DJ_TUNEZ. That one got 356 likes.
“Na your mate de dash person 15m ooo” – @Relevantstorylab — X reply to @DJ_TUNEZ. Reference to Davido’s famous $15m giveaway tweet.
“Ask your oga, I don’t need anything from you” – @Only… — X reply to @DJ_TUNEZ. Even the trolls joined in.
Others went emotional: “My love for you is greater than any thing or any amount of money in this world. DJ TUNEZ till I dyeee” – @B… and @OMO SEYI MAKINDE — X replies to @DJ_TUNEZ.
How Food Truck Vibes Became Stream
“State of Mind” dropped May 15, 2026 with Wizkid on falsetto duty. The smooth, late-night Afrobeats track has been climbing steadily, but this food truck moment gave it a second wind.
Fans started streaming mid-scroll, replying with orders, then dropping the link in their own tweets. It turned promo into banter. No serious press release, just Tunez playing along at a food stand while the song racked up numbers in Nigeria, UK, and US playlists. One user, @MOGUL MERCHAN, joked: “David press 15m na cold stone, pizza and coleslaw u wan buy give ur fans. Dem suppose arrest u” — X reply to @DJ_TUNEZ. The Davido comparison stuck because both moments felt like artists talking directly to fans without PR filters.
Why This Works For Afrobeats In 2026
Afrobeats artists are ditching formal rollouts. From Asake’s impromptu freestyles to Rema’s Twitter spaces, the playbook now is: be human, be funny, be present. DJ Tunez leaned into that. He didn’t ask fans to “stream my song.” He asked “what you need” at a food truck. Fans replied with chicken and Coke, then streamed anyway. That’s the trick – make promo feel like conversation, not an ad.
Music blogger NotJustOk noted last month that “tracks with meme-able moments on X/TikTok are outperforming traditional radio pushes for mid-tier Afrobeats acts.” Tunez just proved it again.
The Bigger Picture “State of Mind” is now one of the most-shazamed Starboy tracks this month. The 7M Spotify mark — Spotify data via Pulse Nigeria,
June 2026 came right after the food truck post went viral. Coincidence? Probably not. In a space crowded with releases every Friday, Tunez found a way to stand out without spending millions. Just a food truck, a caption, and fans hungry for both food and music. If the goal was to make “State of Mind” feel like part of people’s daily life, mission accomplished.
Next time you see him at a halal cart, expect the comments to crash again.
