Haaj Silver Unveils New Digital Identity as ‘Privateestate97’ in Exclusive WestTrybe Interview
Nigerian Afrobeats singer, songwriter, digital marketer, and tech entrepreneur Ajani Hazan Babatunde, popularly known as Haaj Silver, has officially unveiled a new chapter in his career with the launch of a fresh digital identity. In an exclusive interview with WestTrybe, the acclaimed artiste announced that he will now operate across major social media platforms under the handle @Privateestate97, marking the end of his long-standing online identity, @haaj_silver.
The announcement represents more than just a change of username. According to Haaj Silver, the rebrand reflects his personal growth and the evolution of a career that now extends beyond music into technology, branding, and digital business solutions.
Speaking during the exclusive interview, the Bowen University graduate explained that the transition became necessary as he continues to build his presence across multiple industries.
“Every brand evolves with time. As my journey continues to expand across music, technology, and digital innovation, I wanted an identity that truly represents who I am today. @Privateestate97 reflects that new direction and the future I’m building,” he said.
Known for blending Afrobeats with melodic Afro-fusion sounds, Haaj Silver has steadily established himself as one of the emerging creative voices in Nigeria’s entertainment industry. Beyond recording music, he has also built a reputation in the digital marketing and technology space as a brand strategist and co-founder of the digital venture AdDiCtO, where he works with businesses and brands to strengthen their online presence.
Despite the digital rebrand, the artiste assured fans that his music catalogue will remain unchanged. Popular releases, including “Aye O Le (Remix)” featuring veteran singer 9ice, alongside his other songs, will continue to be available on all major streaming platforms under his existing artist profiles.
He emphasized that the new identity is designed to unify his work across entertainment and technology while making it easier for fans, clients, collaborators, and business partners to connect with him through one consistent digital brand.
The move has already generated interest among supporters, many of whom view it as a strategic step for an artiste successfully balancing creativity with entrepreneurship.
As Nigeria’s digital economy continues to grow, Haaj Silver believes creatives must position themselves as complete brands rather than limiting themselves to one profession.
With the launch of @Privateestate97, the multi-talented entertainer is setting the stage for the next phase of his career—one that combines music, innovation, branding, and technology under a single identity.
About Haaj Silver
Ajani Hazan Babatunde, professionally known as Haaj Silver, is a Nigerian Afrobeats singer, songwriter, digital marketer, brand strategist, and tech entrepreneur. A graduate of Bowen University, he is recognized for his Afro-fusion sound and his growing influence in digital marketing and technology. He is the co-founder of AdDiCtO and continues to build a career that bridges entertainment, branding, and innovation while expanding his presence across Africa’s creative and technology industries.
