Pinterest has released its 2025 holiday marketing guide, offering marketers clear steps—Prep, Test, and Optimize—to boost campaign performance during peak season.
🔧 Prep: Build a Strong Foundation
- Upload your full product catalogue early.
- Activate Pinterest Tag to track conversions.
- Set up measurement tools for tracking campaign success.
⚙️ Test: Experiment with New Ad Formats
- Try Pinterest’s evolving ad types, including AI‑powered campaigns.
- Evaluate creative formats like standard Pins, video Pins, and shopping ads.
📊 Optimize: Fine-Tune Campaigns
- Increase promotions post-Christmas to sustain momentum.
- Analyze insights and performance to refine ad spend and creative.
🎯 Why It Matters
- Consumers begin holiday planning on Pinterest as early as October—31% create gift lists then, spending ~12% more than non-Pinners.
- With over 570 million monthly users, Pinterest is a major driver of holiday discovery and sales.
🧠 What’s Inside the Guide
- Detailed tactics for festive campaigns
- Testing frameworks for evolving ad formats
- Strategies to maintain conversions into January 2026
- Real-world case studies from brands like Gucci, Timberland, Waitrose, and Chloé
📈 How to Use It
- Prep: Upload catalogue, tag events, set KPIs
- Test: Trial different ad types, including AI-based options
- Optimize: Scale promotions and evaluate conversions even after the holidays
Each section includes linked resources and guides for deeper insights, plus references to a holiday-season webinar led by Pinterest’s marketing team.
⭐ Summary
Pinterest’s 2025 holiday marketing guide is a must-read resource for marketers. It offers a playbook to plan effectively, innovate with ad formats, and optimize campaigns for the full holiday period—and beyond.
