Cubana Chief Priest says a trip to China has changed his outlook on wealth, and he is now scrapping plans to buy more luxury items in favor of building a production company in Owerri that will employ at least 1,000 people.
The celebrity barman and socialite made the declaration in a video that has since circulated widely online. He said receiving a new Rolls-Royce in China marked a turning point and that he was humbled by what he saw during the visit.
“My trip to China has changed my view about everything,” he said. “I came here and I’m humbled.”
Cubana Chief Priest Announces End to Cars and Watches Spending
He told his audience that the era of splashing money on luxury cars and watches is over. The money he planned to spend on a Ferrari, he said, will now go directly into setting up a production company in Owerri, the Imo State capital.
“No more cars and watches,” he declared. “It’s going to be production on production.”
He gave no timeline for the project, and financial details of the planned production company were not immediately available. The specific sector or industry the company would operate in was also not disclosed in the video.
Reactions Greet Cubana Chief Priest China Investment Pledge
The announcement drew swift reactions on social media, with many users questioning why the revelation required a foreign trip to arrive at.
X user Juddytime was blunt. “Lol, so you had to go to China first to know that you need to invest in your country,” the user wrote.
Another user, Duke of Africa, posting under the handle Alleza, questioned the timeline of the realization. “Wait, he’s just realizing this? How did Cubana Chief Priest become a billionaire without knowing this basic economics?” the user asked.
The two reactions reflect a broader skepticism among online commentators, who are treating the pledge with a mixture of amusement and mild cynicism rather than outright enthusiasm.
What the Cubana Chief Priest Said About the Owerri Production Company
Cubana Chief Priest did not name the production company or identify potential partners in the venture. He framed the decision entirely around redirecting funds he would otherwise have spent on luxury goods.
His reference to employing not less than 1,000 people raised the stakes of the pledge considerably. Job creation at that scale would represent a significant private-sector investment in Owerri, a city that has seen growing commercial activity but continues to struggle with unemployment like most of Nigeria’s southeast.
He did not specify whether the 1,000 jobs figure referred to direct employment, contract roles, or both. No government official or business partner was quoted in the video confirming or supporting the plan.
Cubana Chief Priest built his public profile through nightlife and entertainment, operating bars and clubs that became associated with flamboyant spending and high-profile celebrity gatherings. His shift in tone, if sustained, would mark a clear departure from the brand image he spent years cultivating.
Public Waiting to See If Pledge Holds
For now, the announcement remains a statement of intent with no supporting structure made public. No company registration, no staff recruitment announcement, and no groundbreaking date were mentioned in the video.
Social media users appear to be watching with interest rather than belief. The contrast between his track record of documented luxury spending and the new message of production-first economics is not lost on his audience.
What the China visit specifically showed him that changed his thinking, beyond the general sense of being humbled, was not explained in the clip.
If he follows through, a 1,000-person production company in Owerri would make headlines on its own. Until then, the pledge sits alongside the Rolls-Royce he confirmed receiving during the same trip that inspired it.
