Nigerian Breweries Oktoberfest 2026 features a month-long programme of music, football and lifestyle events across Nigeria, with activities scheduled through October 25. The remaining lineup includes community events in several cities and the Desperados Roadblock at THISDAY Dome in Abuja on October 17.
The celebrations feature the company’s brands Goldberg, Life Continental Beer, 33 Export and Desperados, with events spread across different weekends in October.
Oktoberfest Events on October 11: Ondo, Makurdi and Owerri
The Big Weekend Xperience is scheduled to visit Ondo, Makurdi and Owerri on Sunday, October 11.
Powered by Goldberg, Life and 33 Export, the platform features live music, DJ performances, local talent showcases, games and consumer rewards. The events bring entertainment into host communities rather than concentrating the programme in one location.
Sagamu is also scheduled to host a Fanfest on October 11. Supported by Goldberg and Life, the football-focused gathering combines match viewing with entertainment, games and local cuisine.
The October programme follows earlier Big Weekend Xperience stops in Ibadan and Abuja on October 1, followed by Sagamu, Jos and Awka on October 4.
Desperados Roadblock Holds in Abuja on October 17
The Desperados Roadblock is scheduled for Saturday, October 17, at THISDAY Dome in Abuja.
The event focuses on Afro-electronic music, with performances by DJs and a production featuring visual effects, dynamic lighting and elaborate stage design. The announced lineup includes Spinall, DJ Dimple Nipple and DJ Big N, alongside local Abuja talent.
The event is expected to attract more than 8,000 music fans, according to the published event report. This is a projected attendance figure, not a confirmed turnout.
Roadblock is one of the main attractions on the October calendar, giving Abuja a dedicated music event ahead of the following weekend’s activities in Lagos and Calabar.
Nigerian Breweries Oktoberfest: Lagos and Calabar on October 18
Lagos and Calabar are scheduled to host Big Weekend Xperience events on Sunday, October 18.
The programme brings the celebrations to both cities ahead of the final weekend of the month. Lagos will feature again on October 25, when the nationwide schedule is due to conclude alongside events in Kaduna and Enugu.
For residents planning to attend, the published schedule identifies the cities and dates but does not list specific venues or starting times for the October 18 activities.
October 25 Finale: Lagos, Kaduna and Enugu
The final Big Weekend Xperience events are scheduled for Sunday, October 25, in Lagos, Kaduna and Enugu.
Ibadan is also set to host a Fanfest that day, bringing the football-focused programme to another city before the month-long celebrations wrap up.
These closing events complete the October calendar, which combines community entertainment with football gatherings and the Abuja Roadblock show.
What to Know Before Attending
The key dates for the remaining Oktoberfest activities are October 11 in Ondo, Makurdi and Owerri; October 17 for Desperados Roadblock in Abuja; October 18 in Lagos and Calabar; and October 25 in Lagos, Kaduna and Enugu.
Sagamu is scheduled to host Fanfest on October 11, while Ibadan’s Fanfest is planned for October 25.
Specific venues and start times for most community events, along with ticketing information for Roadblock, were not provided in the published schedule.
Readers should check for further announcements before travelling to an event.
