Nigerian music superstar Davido has gifted a Maserati SUV to the personal assistant of his wife, Chioma Rowland, in a show of generosity that has sent social media into overdrive.
The luxury vehicle, a brand associated with Italian high-performance motoring, was presented to the PA in a surprise that was captured on video and shared across multiple platforms on Wednesday. The clip spread rapidly, drawing millions of views within hours.
Davido, whose full name is David Adedeji Adeleke, did not immediately release a public statement confirming the gift. However, the video footage, which appears to show the PA reacting to the presentation of the vehicle, was widely circulated by entertainment blogs and fan accounts.
The monetary value of the specific Maserati model involved was not confirmed by a representative of the singer at the time of publication. Maserati SUV models currently available in the Nigerian market are generally priced in the range of hundreds of millions of naira, according to luxury auto dealers in Lagos, though exact figures vary by specification and import duties.
Chioma Rowland, who married Davido in a widely publicised traditional and white wedding ceremony in 2024, has maintained a personal assistant who has occasionally featured in content shared by the couple’s inner circle online. The identity of the recipient was not officially confirmed by Davido’s management team before this report was filed.
A source close to the Adeleke household, who asked not to be named, told this reporter that the gift was part of a broader appreciation for loyalty within Chioma’s personal circle. The source did not provide further details on whether other gifts were presented at the same occasion.
Davido is no stranger to public displays of wealth and generosity. The singer has a documented history of splashing luxury gifts on family, friends, and staff. His philanthropic gestures, including publicised cash giveaways, have become a recurring story in Nigerian entertainment coverage over the years.
The Maserati gift lands at a time when Davido’s public profile remains at a peak. His marriage to Chioma drew intense national attention, with the ceremony generating sustained coverage across television, print, and digital media. The couple have a son together, Ifeanyi, who died in 2022, and they welcomed twin girls in 2023.
Reactions from fans and commentators online were swift and varied. Many praised the gesture as evidence of Davido’s loyalty to those around his household. Others questioned the optics of gifting a luxury Italian SUV to staff while economic hardship continues to affect millions of Nigerians.
A spokesperson for Davido’s management, OBO Crew, did not respond to a request for comment before this article went to press.
The car gift also reignites conversation about the visible wealth of Nigeria’s top-tier music acts and the lifestyle content that continues to dominate entertainment social media. Artistes in the Afrobeats space have increasingly used luxury acquisitions and gifts as both personal expression and audience engagement strategy.
Davido, who is signed to Sony Music internationally and operates his own DMW imprint domestically, remains one of the highest-earning Nigerian artistes on the global stage. His endorsement deals, streaming revenues, and touring schedule place him among a small group of Nigerian performers with verified nine-figure annual earnings in naira terms, though his management has not publicly disclosed specific income figures.
Chioma has also grown her own public presence since the marriage, appearing in brand campaigns and maintaining a following that rivals many standalone influencers in Nigeria.
Whether the Maserati gift was a private moment that leaked or a calculated public gesture was not confirmed by either party. What is confirmed is that the video exists, that it has spread widely, and that it adds another chapter to the ongoing public story of one of Nigeria’s most-watched celebrity couples.
More details are expected as Davido’s team responds to media inquiries.
