Temiloluwa Oladapo Bayode (BigTee) Biography: Nigerian Music Executive, Brand Strategist, and Entrepreneur
Temiloluwa Oladapo Bayode, professionally known as BigTee, is a Nigerian music executive, brand strategist, entrepreneur, and talent manager born on July 3, 1988. With over a decade of experience in media, entertainment, branding, logistics, and business development, he has established himself as a professional working behind the scenes to help artists, brands, and businesses grow.
Early Career
BigTee began his career in 2012, building his experience across some of Nigeria’s leading entertainment and television platforms, including Nigezie, Soundcity TV, MTV Base, Orisun TV, and HipTV. His work in broadcast media exposed him to music promotion, television production, artist development, public relations, and entertainment marketing, providing the foundation for his transition into the music business and entrepreneurship.
Business and Entertainment
As his career evolved, BigTee expanded beyond media by founding Distrigency Brand and Business Solutions Ltd, a company that offers brand strategy, public relations, corporate communications, digital marketing, and business consulting services to both creative professionals and corporate organizations.
He also founded DistriTUNES, a talent management and music distribution company that helps artists distribute their music across major digital platforms while providing services such as release strategy, streaming optimization, digital rights management, metadata organization, and audience growth.
Beyond entertainment, BigTee has interests in the logistics sector through Oxford-Ox Logistics, reflecting his commitment to building businesses across multiple industries.
Talent Management
Over the years, BigTee has managed and worked with artists across different genres, including Afrobeats, gospel music, DJs, and digital content creators.
His portfolio includes talents such as Ladé, Monarchk, Doski, Bukola Babs, Yetunde Praise, Brenique Adams, DJ Selex, DJ Flex, DJ Horlait, Official DJ Legend, and Maskqueen DJ Bella.
His cross-genre approach reflects his belief that every creative deserves a structured strategy capable of building a sustainable career.
The Great Unicorn Group
BigTee is the visionary behind The Great Unicorn Group, an integrated ecosystem created to support Africa’s creative industry.
The group comprises:
- Distrigency Brand and Business Solutions
- DistriTUNES
- Performar
- Unicorn Entertainment
Together, these companies provide branding, artist management, music distribution, talent development, public relations, and business consulting services designed to help creatives build long-term careers and businesses.
Industry Vision
Beyond managing artists, BigTee has become a respected voice on the future of African music and the creative economy. He advocates for stronger business structures, artist ownership, cultural authenticity, and sustainable growth, believing African creatives should compete globally without losing their identity.
His work focuses on helping artists maximize opportunities on platforms such as Spotify, Apple Music, Boomplay, Audiomack, and YouTube Music while building lasting brand value.
Awards and Humanitarian Work
In 2025, BigTee received the Under 40 Entrepreneurs Award in recognition of his contributions to media, public relations, entertainment, entrepreneurship, and brand consulting.
He is also actively involved in humanitarian work through the Reflectors Foundation, supporting initiatives focused on children’s welfare, education, youth empowerment, and community development.
Legacy and Future
With more than ten years of industry experience, Temiloluwa Oladapo Bayode continues to bridge entertainment and business through strategic leadership, talent development, and entrepreneurship.
Through The Great Unicorn Group, Distrigency, DistriTUNES, and his other business interests, he remains committed to building sustainable opportunities for artists, entrepreneurs, and brands while contributing to the continued growth of Africa’s creative economy.
Quick Facts
Full Name: Temiloluwa Oladapo Bayode
Professional Name: BigTee
Date of Birth: July 3, 1988
Nationality: Nigerian
Occupation: Music Executive, Brand Strategist, Entrepreneur, Talent Manager
Media Experience: Nigezie, Soundcity TV, MTV Base, Orisun TV, HipTV
Founder: Distrigency Brand and Business Solutions Ltd
Founder: DistriTUNES
Business Interest: Oxford-Ox Logistics
Chairman: The Great Unicorn Group
Award: Under 40 Entrepreneurs Award (2025)
Known For: Artist Management, Music Distribution, Brand Strategy, Public Relations, Business Development, Creative Consulting
