A Nigerian content creator walked into a room with one of the world’s top luxury watch executives and walked out with a story his fans are still talking about. Habeeb Hamzat, known online as Peller, met Franck Muller CEO Nicholas Rudaz and made a direct pitch rooted in his TikTok numbers.
Rudaz, who heads the Swiss luxury watch brand, was present alongside his wife during the encounter. Peller did not wait to be introduced through formal channels. He made his case in person, telling Rudaz directly about the size of his following on TikTok.
The meeting came through Peller’s gifter, a man identified only as Gregory. Both men were present when Rudaz showed them a watch valued at ₦300 million, a figure Peller himself disclosed in a conversation with Enzo, a fellow content creator who shared the details with followers online.
Fans who witnessed clips from the encounter reacted with a mixture of excitement and skepticism. Some shared selfies and short video segments across social media. Others raised questions about whether certain details had been exaggerated or whether some clips had been altered using AI editing tools.
Separate speculation circulated online about the nature of any agreement between Peller and the brand. A figure of $100,000 was mentioned by some followers in social media commentary, though no confirmed deal was disclosed. The $100,000 claim and the ₦300 million watch figure both moved widely across Nigerian Twitter and TikTok feeds.
One Twitter user identified as @Turner_x17 posted a reaction that captured a wider sentiment among fans. “He definitely knows how to spot opportunities,” the account said, a comment that drew significant engagement from others who followed the story.
The encounter represents a notable moment in Peller’s trajectory as a public figure. From producing local content aimed at Nigerian audiences, he has moved into spaces where executives from global luxury brands are a fixture, a shift that has not gone unnoticed by those who have followed his career.
That shift has not been without friction. Peller has faced criticism at various points in his public career, with some commentators questioning the authenticity of certain claims he has made about his reach and his brand relationships. The Franck Muller meeting has reignited those debates on social media.
But his supporters have pushed back hard. The argument circulating in his favor is that getting into the same room as a CEO of a Swiss luxury house, making a pitch, and walking away with content that his audience engaged with is itself evidence of a working strategy, regardless of what deal, if any, follows.
Rudaz showed visible engagement with the pitch, according to the account Peller gave Enzo. The CEO’s wife was also present and reportedly interacted with both Peller and Gregory during the meeting, adding a degree of social warmth to what began as a business introduction.
The watch Rudaz reportedly showed the two men during their time together was not identified by model name in the source account. What circulated instead was the price point, the ₦300 million figure, which Peller used as the centrepiece of the story he later told publicly.
Franck Muller, the Geneva-based watchmaker known for its Vanguard and Conquistador lines, has not made any public comment about the meeting or about any commercial relationship with Peller. No representative of the brand confirmed or denied the account.
Gregory, the gifter who facilitated the introduction, has not spoken publicly about the encounter beyond what Peller shared in his conversation with Enzo. His role as the connection between Peller and the Rudaz meeting has drawn attention from fans curious about how the introduction was arranged.
Peller’s account of the meeting, told through Enzo’s platform, remains the primary source of what is known. Fan commentary has spread the story further, keeping Peller’s name tied to Franck Muller across Nigerian social media through the week.
