Tuesday, 20 Oct 2026
  • My Feed
  • My Interests
  • My Saves
  • History
  • Blog
Subscribe
Westtrybe
  • Home
  • News
  • Trending
    • Internet Reactions
    • Breaking News
    • Social Media Trends
    • Viral Stories
    • What is Trending Today
  • Entertainment
    • Celebrity News
    • Movies & TV
    • Music
    • Nollywood
  • Politics
    • Elections
    • Government
    • Nigerian Politics
    • Policy & Public Affairs
    • Political Analytics
  • People
    • Achievements
    • Awards & Recognitions
    • Biography
    • Influentials
    • Interviews
    • Profiles
  • Explained
    • Analysis
    • Fact & Backgrounds
    • Full Breakdown
    • How it Works
    • What You need to Know
  • Pages
    • About Us
    • Contact US
    • Terms of Use
    • Editorial Policy
    • Privacy Policy

Archives

  • October 2026
  • September 2026
  • August 2026
  • July 2026
  • June 2026
  • May 2026

Categories

  • #
  • Achievements
  • AI
  • Analysis
  • Award
  • Awards & Recognitions
  • Biography
  • Breaking News
  • Business
  • Campaign
  • Careers
  • Celebrity News
  • Community News
  • Crime & Security
  • Disaster
  • Education
  • Elections
  • Entertainment
  • Events
  • Explained
  • Fact & Backgrounds
  • Fintech
  • Full Breakdown
  • Gaming
  • General News
  • Gospel
  • Government
  • Health and safety
  • How it Works
  • Influentials
  • Infrastructural development
  • Internet Reactions
  • Interviews
  • Lifestyle
  • Movies & TV
  • Music
  • News
  • Nigerian News
  • Nigerian Politics
  • Nollywood
  • People
  • Policy & Public Affairs
  • Political Analytics
  • Politics
  • Profiles
  • Social Media
  • Social Media Trends
  • Sports
  • Trending
  • Trending Explained
  • Viral Stories
  • What is Trending Today
  • What You need to Know
  • World News
  • 🔥
  • Nigerian News
  • News
  • Entertainment
  • General News
  • Politics
  • Celebrity News
  • Crime & Security
  • Business
  • Sports
  • Trending
Font ResizerAa
WesttrybeWesttrybe
  • Home
  • News
  • Trending
  • Entertainment
  • Politics
  • People
  • Explained
Search
  • Categories
    • News
    • Explained
    • Entertainment
    • Social Media
    • Business
    • Gospel
    • Politics
    • Trending
    • Fintech
    • Award
    • Sports
    • Education
    • Editorial Policy
  • Personalized
    • My Feed
    • My Saves
    • My Interests
    • History
  • Pages
    • Contact Us
    • About Us
    • Terms of Use
    • Privacy Policy
Have an existing account? Sign In
Follow US
© 2025 Trybeboost. All Rights Reserved.
Westtrybe > Blog > Explained > What You need to Know > Why Nigeria’s Ride-Hailing Business Is Struggling
BusinessWhat You need to Know

Why Nigeria’s Ride-Hailing Business Is Struggling

Last updated: October 18, 2026 10:48 am
Emiola Ibukunoluwa
Share
Why Nigeria’s Ride-Hailing Business Is Struggling
SHARE

Nigeria’s ride-hailing business is facing rising fuel prices, vehicle financing costs and pressure on driver earnings following Uber’s exit in September 2026 and Moove’s decision to wind down its Nigerian operations in October. The developments have raised questions about how operators can keep fares affordable while ensuring drivers earn enough to sustain their work.

Contents
Why Nigeria’s Ride-Hailing Business Faces Rising CostsFuel Prices and Driver Earnings Under PressureVehicle Financing Makes Utilisation CriticalDifferent Ride-Hailing Models Carry Different RisksFuel Costs and Platform Commissions Deepen DisputesWhy Uber’s Exit Mattered to MooveCan Nigeria’s Ride-Hailing Industry Remain Sustainable?

Why Nigeria’s Ride-Hailing Business Faces Rising Costs

Mildred Ekanem, Executive Director of LagRide, said operating a mobility business requires more than connecting passengers with drivers through an application.

Why Nigeria’s Ride-Hailing Business Is Struggling
Why Nigeria’s Ride-Hailing Business Is Struggling 7

“Running a technology-enabled mobility business in Lagos requires much more than building an application and connecting passengers with drivers,” she said.

“The real challenge is creating a sustainable transportation ecosystem in an environment characterised by high financing costs, fluctuating energy prices, infrastructure limitations and significant pressure on consumer purchasing power,” she added.

Ekanem identified vehicle acquisition and financing as major considerations.

“Vehicle acquisition and financing remain among the biggest cost considerations,” she said.

“The greatest challenge is achieving the right balance between vehicle acquisition costs, financing, daily utilisation and passenger affordability. A sustainable mobility business must optimise all four rather than simply increase fares.”

For operators, the challenge is covering expenses without pricing passengers out of the market. Drivers must also earn enough to pay for fuel, maintenance and other costs.

Fuel Prices and Driver Earnings Under Pressure

Teddy Appa-Dankyi, Senior General Manager for Bolt West Africa, said rising operating costs affect drivers, platforms and passengers.

Why Nigeria’s Ride-Hailing Business Is Struggling
Why Nigeria’s Ride-Hailing Business Is Struggling 8

“Nigeria’s ride-hailing industry operates within a dynamic economic environment, where fuel prices, vehicle maintenance, insurance, financing costs and general inflation affect both drivers and platforms,” he said.

“These pressures also influence consumers’ purchasing power and their ability to absorb changes in transport costs,” he added.

He explained how vehicle expenses affect drivers‘ earnings.

“For driver-partners, the cost of keeping a vehicle operational is a significant consideration in determining how much they earn from their activity on the platform,” he said.

“Fuel, servicing, insurance, financing and depreciation all affect what a driver ultimately retains, and these costs can vary considerably depending on the vehicle, location, distance travelled and hours spent on the platform.”

Bolt said its pricing approach considers both passenger affordability and driver earnings.

“Our approach to pricing considers prevailing market conditions and trip dynamics, while balancing rider affordability with the need to support driver-partners’ earning opportunities,” Appa-Dankyi said.

“Earnings differ from one driver to another depending on factors such as demand, operating hours and individual vehicle expenses.”

Vehicle Financing Makes Utilisation Critical

Vehicle financing creates additional pressure because drivers and fleet operators may have payment obligations even when vehicles are not generating revenue.

Ekanem explained the financial requirements of operating a fleet.“Each vehicle must generate sufficient revenue to support its operating obligations, including financing, maintenance, insurance and other associated expenses, while allowing the Captain to earn a reasonable income,” she said.

She also highlighted the risks associated with vehicle downtime.“Vehicle downtime is one of the biggest risks in fleet-based mobility operations because a vehicle that is not generating revenue may still be accumulating costs,” Ekanem said.

“Financing obligations, insurance, depreciation and other fixed expenses do not automatically disappear because a vehicle is temporarily unavailable.”

Ekanem said reduced utilisation affects both drivers and fleet operators.

Why Nigeria’s Ride-Hailing Business Is Struggling
Why Nigeria’s Ride-Hailing Business Is Struggling 9

“Lower utilisation can reduce the income available to meet operating obligations and place pressure on both the Captain and the wider fleet economics,” she said. “The response must therefore be operational as well as financial.”

She added that effective vehicle management is essential.“We believe that preventing avoidable problems is significantly more effective than constantly responding to emergencies,” Ekanem said.

“Our approach is to manage the vehicle as a productive economic asset throughout its operational life, not simply as a car available for bookings on an application.”

Different Ride-Hailing Models Carry Different Risks

Some ride-hailing platforms rely on drivers or third-party fleet owners to provide vehicles, while others take greater responsibility for vehicle financing and management.

Ekanem explained the differences.

“An asset-light ride-hailing platform can expand relatively quickly because individual drivers or third-party fleet owners bear much of the responsibility for vehicle acquisition and maintenance,” she said.

“A more structured fleet ecosystem requires greater coordination, stronger operational oversight and disciplined management of vehicle financing and utilisation,” she added.

Why Nigeria’s Ride-Hailing Business Is Struggling
Why Nigeria’s Ride-Hailing Business Is Struggling 10

She said a company’s nationality does not determine whether its business model will succeed.

“The question is not whether a mobility company is local or international,” Ekanem said. “It is whether its operating model genuinely addresses the economic realities of the market in which it operates.”

Fuel Costs and Platform Commissions Deepen Disputes

Platform commissions have become another source of disagreement, with drivers arguing that deductions reduce their earnings while they continue to pay for fuel, maintenance and other expenses.

Appa-Dankyi said operators must consider passengers’ ability to pay.

“Riders remain sensitive to fares, making it important to balance affordability with the need to support sustainable driver earnings,” he told Nairametrics.

The dispute intensified in October when the Amalgamated Union of App-Based Transporters of Nigeria (AUATON) organised industrial action over fares, commissions and driver welfare.

The union demanded a 10% commission cap and fare reviews. Its four-day shutdown ended on October 16, when it directed drivers to resume normal operations.

The disagreement reflects the difficulty of balancing drivers‘ earnings with the cost of maintaining ride-hailing platforms.

Why Uber’s Exit Mattered to Moove

Uber discontinued its Nigerian operations on September 2, 2026, after 12 years in the market. Moove announced its Nigerian wind-down on October 8, six years after launching in Lagos.

Why Nigeria’s Ride-Hailing Business Is Struggling
Why Nigeria’s Ride-Hailing Business Is Struggling 11

Moove said Uber’s departure materially changed the operating environment for its Nigerian business. After assessing its options, the vehicle-financing company said it could not sustain its operating model.

The company reported that more than 9,000 Nigerian customers had used its products and that vehicles financed through its business generated ₦57 billion in revenue.

Under its wind-down arrangements, eligible customers were to receive vehicles worth approximately ₦35 billion without further payments for those vehicles.

The developments highlight the connection between ride-hailing platforms and vehicle-financing businesses. Platforms depend on drivers and vehicles to complete trips, while financing companies depend on those vehicles generating sufficient income.

However, the departures do not establish that one particular factor caused either company’s decision or that Nigeria’s entire ride-hailing market is unviable.

Can Nigeria’s Ride-Hailing Industry Remain Sustainable?

Uber’s exit created an opportunity for other operators to attract drivers and passengers. Bolt reported a 92% week-on-week increase in driver registrations following the departure, although registrations alone do not establish how many drivers became active or whether their earnings were sustainable.

Ekanem said LagRide had observed increased interest from drivers and passengers but cautioned against attributing all the interest to competing companies’ exits. She said the company monitored driver enquiries, onboarding, passenger bookings and fleet deployment but did not provide figures quantifying the changes.

She emphasised the importance of driver welfare, vehicle maintenance and passenger confidence.

“A mobility ecosystem cannot be sustainable if its drivers cannot earn a decent living, its vehicles are not properly maintained or its passengers cannot trust the service,” she said.

Ultimately, Nigeria’s ride-hailing business must balance operating costs, driver earnings and passenger affordability. The departures of Uber and Moove expose the challenges facing the industry, but the long-term outcome will depend on whether operators can build business models that remain financially sustainable while providing reliable transportation.

TAGGED:BoltMooveRide hailing driversUber
Share This Article
Email Copy Link Print
ByEmiola Ibukunoluwa
Follow:
Emiola Ibukunoluwa Shalom is a Senior Reporter at WestTrybe, where she covers entertainment, politics, gospel, and culture. Her reporting focuses on breaking news, in-depth features, and the stories shaping public conversations across Nigeria and beyond, with a commitment to delivering timely, accurate, and engaging journalism. Passionate about impactful storytelling, Emiola enjoys covering celebrity news, political developments, gospel events, inspiring personalities, and human-interest stories. She is dedicated to providing readers with credible reporting, meaningful insights, and balanced perspectives on the issues and people making headlines.
Previous Article Jide Kosoko Tells Hungry Nigerians to Stop Misbehaving ‘There is no Hunger in the Land. ‘Jide Kosoko’s Comments Defending Tinubu Irks Nigerians
Next Article 7 Fuel Pump Tricks Every Nigerian Driver Should Know 7 Fuel Pump Tricks Every Nigerian Driver Should Know

Recent Posts

  • Katsina Targets 62,000 Businesses with Grants, Disburses ₦3.5bn
  • Honeymoon Tragedy: Bangladeshi Couple Executed in Saudi Arabia Over Alleged Kiss in Mecca Mosque
  • Peter Obi’s ‘Stop Sending Money Home’ Advice Splits Nigerians
  • Happening Now: Tanker Catches Fire Under Otedola Bridge, LASEMA Deploys Tiger Team
  • Floods Displace Residents in 18 Nasarawa Communities

Recent Comments

No comments to show.

You Might Also Like

Angela Okorie Bags N150m Echellon Shelters Deal
BusinessCelebrity News

Angela Okorie Bags N150m Echellon Shelters Deal

By Emiola Ibukunoluwa
Kashim Shettima
BusinessNigerian News

Shettima Leads Six Governors To Benin On Textile Investment Mission

By Hussaini Sulaiman
Dangote Blocks Fuel Importers From Buying Petrol
BusinessWhat You need to Know

Dangote Blocks Fuel Importers From Buying Petrol

By Emiola Ibukunoluwa
Dollar to Naira Black Market Rate Today
BusinessCommunity NewsGovernmentNewsNigerian NewsWhat You need to Know

Black Market Dollar To Naira Exchange Rate Today 15th June 2026

By Ogunsuyi Kehinde
Westtrybe
Facebook X-twitter Youtube Instagram Linkedin

About US

WestTrybe : Your instant connection to breaking stories and live updates. Stay informed with our real-time coverage across politics, tech, entertainment, and more. Your reliable source for 24/7 news.

Top Categories
  • Breaking News
  • Trending in Nigeria
  • Entertainment
  • Politics
  • Explained
Usefull Links
  • Contact Us
  • Privacy Policy
  • Terms of Use
  • Editorial Policy
  • About Us
  • Report to Us
  • DMCA

© 2026 WestTrybe. All Rights Reserved.

Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?